Digital is more than technology. Digital transformation means rapid innovation to connect technology, devices, and business strategy to change a specific business process or customer experience. As organizations set out on their digital journeys, they will be seeking new, rather noteworthy, value propositions. It’s an exciting prospect. However, organizations should ask an important question when they start their digital journeys: How do we avoid operational issues that could sink our digital efforts?

Digital transformation provides possibilities for efficiency gains and customer-centricity. However, companies that aim to enhance their organizational performance through the use of digital often have a myopic strategy. But digital transformation should be guided by the broader business strategy. We enable organizations to create engaging and consistent digital experiences across every touchpoint, providing new opportunities for growth.

We have identified five building blocks that help companies succeed digitally. These five building blocks enable companies to rapidly deliver innovative digital offerings. They incrementally transform companies that were not born-digital into digital companies by developing three interacting elements:

• People who understand what needs to be done and how to do it.
• Processes that guide a company from idea through delivery to support digital offerings.
• Technology that supports both efficient organizational processes and innovative digital offerings.