Change is the only constant thing which means companies need to evolve and rethink how they simplify and deliver unparalleled customer experience to the changing needs of their business customers. Organizations looking for a competitive advantage, do understand that B2B or B2C buyers expect consistent Omni-channel experience, 24/7 self-service access and accurate information via any device. In this digital age, businesses are under tremendous pressure to transform their customer experience. This is driven by changing customer behaviors and rapidly evolving technologies aimed at automating and streamlining how customers engage, buy and interact with a brand.