Four emerging trends are forcing companies to focus on driving seamless Omni-channel customer experience. The most crucial factor is safeguarding future revenue streams by transforming from a product supplier to a turnkey solution provider. Second, highly configurable solutions for ever-evolving customer demands. There is a definite shift in digital age customers' behavior; customers expect better self-service tools to research, buy, get customer service and, want to buy and browse like B2C consumers. Third, an agile approach to cut the complexity of sales channels for better customer experience and fourth, seamless integration of E-commerce platforms with distributors and partners for real-time information for optimal operations.