With the evolution of digital technologies, customers themselves are well informed, socially connected, and able to switch products, services, and companies more frequently than ever before. In light of these trends, companies are required to be proactive and one step ahead to know customer’s pain areas, challenges, and how to help them achieve their business objectives. More importantly, customers are now starting the buying cycle well before they are engaging with sales people.
Evolved sales ecosystems require organizations to transform their selling engine around two defining principles. The first is to engage with customers in communication channels or methods they like. It requires a multichannel sales strategy powered by smart digital platforms, which cater to the different needs of first-time and repeat customers. The second principle is using advanced analytics to make better decisions with lightning speed. Companies with a desire to grow fast have realized the importance of advanced analytics. It will help them in identifying sales opportunities to pursue, the best account managers for each account, and what are the key metrics to drive sales productivity.
SAP Sales Cloud equips your salespeople with tools they want to use and help them sell more effectively anytime and anywhere. It also enables your teams to work together like a well-oiled machine, to shorten sales cycles and ensure revenue predictability.